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Home | Yellow Page Advertising Tips | Need to Place a Yellow Pages Ad?

 

 

Looking for Yellow Pages Publishers? All their numbers are listed below.

 

You've decided to take the Yellow Pages Advertising plunge. Now it's time find out "How much?" Here is an easy guide to help your through the process...


1. Contact Your Local Yellow Pages Directory
 

It's time to find a local Yellow Pages sales rep who can help you with pricing, placement and all your local deadlines. Keep in mind, all the prices he/she will share with you are negotiable. You might want to contact more then one directory at once so you can maintain some leverage while negotiating with each of your future Yellow Pages reps. Here are some numbers we've tracked down to help you through the process...

BellSouth call 1-877-573-2597.
A representative will take your information. A local Yellow Page Rep should contact you within a few days. If you'd like to contact a local Bell South office directly click here for a sales office list.
AT&T Yellow Pages currently has one number for all markets. Call 1-800-479-2977 and a Customer Service Representative will connect you with a local Advertising Rep. You can also find out about other ATT advertising products on the web at www.att.com.
SBC SMART Yellow Pages is now part of AT&T.
Qwest Dex Media call 1-800-422-1234.
A representative will give you the number for your local Yellow Page Rep. You can call your local rep immediately. To contact Dex via the internet visit www.advertisewithdex.com.
Yellow Book call 1-800-728-5209 ext 7904925.
A representative will take your information. A Yellow Page Rep should get back to you within a few days. You can also use this web form: www.yellowbook.com/Advertise but it generally takes longer than a week for a reply.
Verizon Yellow Pages are now being handled by Idearc Media. For more information visit www.idearcmedia.com or call 1-800-789-5756. Advertising and Customer Service Representatives are available Monday through Friday, from 8:00 AM to 5:00 PM.
2. Wait...
  Yes. it's about as unprofessional as you can get, but these companies normally take around 2 weeks to get back to you. Welcome to the upside-down world of Yellow Page Advertising.
3. Meet with Your Yellow Pages Rep
 

Once you finally get that call from your local Yellow Page advertising sales rep, you will want to prepare yourself for their undying devotion to selling you the largest ad in your section of the book.

How big does your ad really need to be?

We suggest starting small. A good rule of thumb is to look at the Yellow Page ad of your closest competitor. If you can afford an ad larger than your competitor's Yellow Page ad, you will jump in front of them in the section. This is good, but any bigger than that and you're probably wasting money better spent on another ad in another Yellow page directory. If you have the money to spend, multiple directories is the way to go.

4. Sign-Up For Your Ad Space
  Once you have an ad size and price you are comfortable with, your Yellow Page rep will present you with a contract to sign. This will lock you in to the size and price you have negotiated.
5. Design Your Yellow Page Ad for Placement
 

Your Yellow Pages rep will provide you with free design services for your Yellow Page ad. Some directories do a better job than others, so I suggest you see what they come up with. It's free, so what the heck. But if they bring you back an ad that just looks terrible, you're better off contacting a professional.

You are under no obligation to use the ad the Yellow Pages directory designs and at a cost of about 10% of your ad placement, you can get a great looking, professionally designed Yellow Page ad that will perform far better than any ad the directory design department can dream up.

We've even compiled some have helpful Yellow Page ad design tips that will turn you into an advertising pro. Read through them carefully before critiquing any ad you are considering placing.

6. Get A Final Proof
  Once you settle on a Yellow Page design through the Yellow Pages directory design department or an independent Yellow Page design company, your ad will be submitted to publisher. Be sure to get a final proof from your Yellow Pages rep so you can see exactly what the ad will look like once it appears in the directory. This will also protect you should a mistake be made by the publisher.
7. Find your Yellow Page Ad in the Printed Directory!
 

Once the process is complete you'll be anxiously waiting for the new directories to hit the street. Many supermarkets and postal stores carry the big directories, so you can grab a copy to compare with the final proof you received.

If there aren't any errors just sit back and let the calls roll in. If you have a problem, contact your Yellow Page Rep immediately. Most are happy to negotiate a solution by discounting the original ad price or making it up to you with a bigger ad next year.

That's it! Happy Yellow Pages Advertising!

Ad Revamp has consulted hundreds of business owners on negotiating the best possible price and placement for their Yellow Page advertising. If you have any questions or comments, or need help with your Yellow Page ad design, don't hesitate to contact us at 1-800-339-2410.

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Ad Revamp
Online Yellow Page Clients:

Exxtreme Carpet Cleaning
22100 Barbacoa Drive
Santa Clarita, CA 91350
(661) 263-2900


International Sport Motors
440 9th St
San Francisco, CA 94103
(415) 551-9930


Albuquerque Carpet Cleaning
10509 Sorrento Dr NW
Albuquerque, NM 87114
(505) 899-7847


Best Plumbing San Francisco
145 Carmel St
San Francisco, CA 94117
(415) 449-1966


All Climate Air Conditioning
512 E 19th St
Bakersfield, CA 93305
(661) 321-0620


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