| 1 |
Contact
Your Local Yellow Pages Directory |
| |
It's time to find a local
Yellow Pages sales rep who can
help you with pricing, placement
and all your local deadlines.
Keep in mind, all the prices
he/she will share with you are
negotiable. You might want to
contact more then one directory
at once so you can maintain some
leverage while negotiating with
each of your future Yellow Pages
reps. Here are some numbers we've
tracked down to help you through
the process...
BellSouth call
1-877-573-2597.
A representative will take
your information. A local
Yellow Page Rep should contact
you within a few days. If
you'd like to contact a local
Bell South office directly click
here for a sales office list. |
| AT&T
Yellow Pages currently
has one number for all
markets. Call 1-800-479-2977
and a Customer Service
Representative will connect
you with a local Advertising
Rep. You can also find
out about other ATT advertising
products on the web at www.att.com. |
| SBC SMART
Yellow Pages is now part
of AT&T. |
QuestDex
Media call 1-800-422-1234.
A representative will give
you the number for your local
Yellow Page Rep. You can
call your local rep immediately.
To contact Dex via the internet
visit www.advertisewithdex.com. |
Yellow
Book call 1-800-929-3556.
A representative will take
your information. A Yellow
Page Rep should get back
to you within a few days.
You can also use this web
form: www.yellowbook.com/Advertise but
it generally takes longer
than a week for a reply. |
| Verizon
Yellow Pages are
now being handled by Idearc
Media. For more information
visit www.idearcmedia.com or
call 1-800-789-5756. Advertising
and Customer Service Representatives
are available Monday through
Friday, from 8:00 AM to
5:00 PM. |
|
| 2 |
Wait... |
| |
Yes. it's about as unprofessional
as you can get, but these companies
normally take around 2 weeks
to get back to you. Welcome
to the upside-down world of Yellow
Page Advertising. |
| 3 |
Meet with Your
Yellow Pages Rep |
| |
Once you finally get that call
from your local Yellow
Page advertising sales rep, you
will want to prepare yourself for
their undying devotion to selling
you the largest ad in your section
of the book.
How big does your ad really
need to be?
We suggest starting
small. A good rule of thumb is
to look at the Yellow Page ad
of your closest competitor. If
you can afford an ad larger than
your competitor's Yellow Page
ad, you will jump in front of
them in the section. This is
good, but any bigger than that
and you're probably wasting
money better spent on another
ad in another Yellow page directory.
If you have the money to spend,
multiple directories is the way
to go. |
| 4 |
Sign-Up For
Your Ad Space |
| |
Once you have an ad size and
price you are comfortable with,
your Yellow Page rep will present
you with a contract to sign. This
will lock you in to the size and
price you have negotiated. |
| 5 |
Design Your
Yellow Page Ad for Placement |
| |
Your Yellow Pages rep will
provide you with free design
services for your Yellow Page
ad. Some directories do a better
job than others, so I suggest
you see what they come up with.
But if they show you something
terrible, contact a professional.
You are under no obligation to
use the ad they provide. At
a cost of about 10% of your ad
placement, you can get
a great looking, professionally
designed Yellow Page ad that
will perform far better than
any ad the directory services
will dream up.
|
| 6 |
Get A Final
Proof |
| |
Once you settle on a Yellow Page
design through the Yellow Pages
directory design department or
an independent Yellow
Page design company, your ad will
be submitted to publisher. Be sure
to get a final proof from your
Yellow Pages rep so you can see
exactly what the ad will look like
once it appears in the directory.
This will also protect you should
a mistake be made by the publisher. |
| 7 |
Find your
Yellow Page Ad in the Printed Directory! |
| |
Once the process is complete
you'll be anxiously waiting for
the new directories to hit the
street. Many supermarkets and Postal
Stores carry the big directories,
so you can grab a copy to compare
with the final proof you received.
If there are no errors just
sit back and let the calls roll
in! If you have a problem contact
your Yellow Page Rep immediately.
Most are happy to negotiate a
solution by discounting the original
ad price or making it up to you
with a bigger ad next year.
That's it! Happy Yellow Pages
Advertising! |
